ABOUT JASON S BRADSHAW

He's Spent 25 Years Proving That What You Sell Doesn't Matter

— WHAT MATTERS IS THE EXPERIENCE YOU DELIVER.

From a 14-year-old entrepreneur on national television to the boardrooms of the world's biggest brands. This is the story of one belief that's driven $60M+ in measurable results across 7 industries and 14 countries.

Book Jason to Speak

Get a Strategy Session

14+

Countries

48 cities worldwide

#1

Bestselling Author

It's All About CEX!

$30M–$5B+

Organisations

Transformed

25+

Years

Across 7 industries

THE CHALLENGE EVERY LEADER FACES

You Know Experience Matters.
But Knowing Isn't Growing.

Every leader says "the customer comes first." But most organisations still treat experience as a department instead of a growth strategy. NPS scores plateau. Employees disengage. Revenue leaks through cracks nobody owns.

33%

of customers leave after ONE bad experience

6–7×

more expensive to acquire than retain

21%

higher profitability with engaged employees

Jason's spent 25 years proving there's a better way — and it started when he was just fourteen.

THE ORIGIN STORY

It All Started at 14.

AGE 14

The Moment Everything Changed

In the regional city of Toowoomba, a teenager launched a business selling telecommunications and computer equipment from his family home. But Jason didn't just sell products. He obsessed over how customers felt. That insight, sparked by books like The Pursuit of Wow!, became the foundation of everything that followed.

Before 21

3 Businesses Before Most Finish University

Telecommunications. Cleaning services. A video rental store. By 21, Jason had started and exited three businesses, each one reinforcing the same lesson. The product didn't matter. The experience did. And he couldn't shake the obsession.

THE TURNING POINT

The Moment That Nearly Changed Everything

There was a point, not long into the corporate climb, where Jason nearly walked away from it all.

He had the title. The office. The company card. And he was watching, from the inside, as everything he believed about experience was being quietly dismantled by short-term targets, restructures, and the relentless pressure to cut costs in the exact places that touched real people.

He had a choice: become one of the people who let it happen, or become one of the people who proved it didn't have to.

He chose the harder path. He stayed in the rooms where the decisions were made. He argued, with data, with cases, with outcomes, that the experience wasn't a nice-to-have. It was the business. Not once. Every single day.

That conviction cost him politically. It also built everything he has since.

The Climb

From Start-ups to the World's Biggest Brands

Telstra. Volkswagen. Target. Fairfax Media. NSW Government. Seven industries. Multiple countries. At every stop, one obsession: proving that when you transform the experience, you transform the business. 300% e-commerce growth. $60 million in savings. 60 consecutive months of CX improvement.

Today

Taking the Mission Global

Now, as a bestselling author, globally recognised keynote speaker, and strategic advisor, Jason helps leaders connect people, purpose, and performance. 48 cities. 14 countries. 100,000+ attendees. The same belief he had at fourteen: it's not about what you sell.