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Interview on The Virtual CMO Podcast

Implementing a CEX Customer and Employee Experience Strategy

In episode 88, host Eric Dickmann interviews Jason S Bradshaw.

Jason is an entrepreneur, global guru on customer service, award-winning executive, keynote speaker, CMO, and Best-Selling Author of It’s all about CEX.

He created his first business at fourteen, selling telecommunications and computer equipment in the Australian regional city of Toowoomba. Jason tested and implemented strategies for improving the experience in a variety of sectors, including telecommunications, retail, media, finance, automotive, health, and not-for-profit.

He worked with companies including Telstra, Target Australia, Fairfax Media, New South Wales Government, SingTel Optus, and Volkswagen Group Australia. He sat on the boards of ACON Health Limited and Oz ShowBiz Cares/Equity Fights AIDS.

A cornerstone of Jason’s career has been an unwavering commitment to improving the lives of customers and employees.

During his time in the telecommunications industry, he implemented ideas for improving customer experience in a number of verticals by over 100% in retail and media. His initiatives to improve efficiencies by focusing on the customer and employee experience saved tens of millions of dollars in a matter of months and improved employee retention by double digits year on year. Additionally, he has led transformational programs resulting in tens of millions in revenue improvement. Jason Bradshaw’s It’s All About CEX breaks experience down into its core components – success, ease, and connection – and shows you how to get the most mileage out of each one. This book reveals how to generate positive experiences for your customers and employees, win their loyalty, and maximize your profits in the process.