Disrupt advertising to connect with cusotmers.
As the Chief Customer & Marketing Officer at Volkswagen Group Australia I was very excited to sign off on the concept of merging advertising with gaming.
In fact I recall saying to the marketing team – the campaign MUST deliver the game or it doesn’t work.
Why was I so excited about the concept of merging advertising with a game – well a few reasons.
You and I know that many TV viewers are also on a second device at the same time.
So if you can extend your advertising spend to take over that second screen as well – winning formula.
Plus human connection is essential to building a brand, loyalty and advocacy.
The campaign was a massive success.
Although some of the elements went live after I left Volkswagen I am extremely proud to have given the campaign the oxygen to achieve the results.
An amazing team made it happen – kudos to them all.
Below is just one of many articles on the campaign.