The technology changing the way we shop – improving the customer experience.
On November 4, 2020, the Today Show aired a story titled “‘The technology changing the way we shop” the story was filed by Nine Reporter Lara Vella and featured Technology Expert Trevor Longs. In my capacity as Chief Customer and Marketing Officer for Volkswagen Group Australia, I was fortunate enough to be included in the […]
Jason S Bradshaw talks Augmented Reality with 3AW
As Chief Customer & Marketing Officer at Volkswagen Group Australia, Jason S Bradshaw and his team launched a new Augmented Reality tool to assist customers ‘try-on’ the new Volkswagen T-Roc and T-Cross. The AR App was developed as part of a consistent focus on making it easier, more convenient for customers to interact with and […]
Jason Bradshaw talks with IT Wire – Augmented Reality can make the shopping experience better for customers.
Jason S Bradshaw explains how tools like Augmented Reality (AR) can help improve the customer experience.
Brakes on CX Bonuses
In July 2020 Forrester released a case study on how as Chief Customer Officer of Volkswagen Australia I ended CX Bonuses, Boosted CX Scores and Profitability. You can get the report here. Below is a copy of an article published in August 2020 by CDO Trends which provides an excellent overview of the report. You can […]
Ecommerce elevates the customer experience.
How Volkwagen’s ecommerce foray has elevated customer connection Customer feedback leads to an ecommerce and digital strategy that has seen sales increase and helped the brand navigate the COVID-19 crisis BRAD HOWARTH (CMO) 12 AUGUST, 2020 07:47 As recent months have clearly shown, having a strong digital marketing and commerce capability has been one of […]
Every Crisis is an Opportunity to Grow
Jason S Bradshaw sits down with Jamie Jay of Bottleneck Virtual Assistants and Host of the Culture Eats Strategy for Breakfast podcast to discus how even in a crisis there are opportunities to grow.
Customer Experience must make dollars and sense
Jason S Bradshaw sits down with Amas Tenumah host of The Curated Experience to record this podcast. Jason and Amas explore a range of topics including – How do you get the CFO on board for your cx efforts. Listen here https://amastenumah.libsyn.com/66-how-to-accelerate-customer-experience-w-jason-bradshaw
The Best Leadership Books For New Managers in 2019
John Hall includes Jason S Bradshaw’s book It’s All About CEX! The Essential Guide to Customer Experience as a must read book for new managers.
It’s All About CEX! The essential guide to Customer and Employee Experience
It’s All About CEX! The essential guide to Customer and Employee Experience Inspiring readers to deliver on the one thing that can make or break your business. Sydney, Australia– October12 2018: It’s All About CEX is a groundbreaking new category-killer from acclaimed Customer & Employee Experience thought leader Jason Bradshaw, that serves as an essential guide […]
Deliver Loyalty, Create Advocacy – CIO Outlook Magazine
Jason Bradshaw explores how loyalty grows advocates in the APAC CIO Outlook Magazine. Read it here https://www.apacciooutlook.com/magazines/June2018/ContactCenter/#page=28