Experience Breeds Loyalty, Says Volkswagen Australia CMO

On November 18, 2020 I was interviewed by Which-50 for the below article “Experience Breeds Loyalty, says Volkswagen Australia CMO”. A copy of the article is below and you can read the original article here.  In the article I explore how as the Chief Customer and Marketing Officer at Volkswagen Group Australia I led the […]

The technology changing the way we shop – improving the customer experience.

On November 4, 2020, the Today Show aired a story titled “‘The technology changing the way we shop” the story was filed by Nine Reporter Lara Vella and featured Technology Expert Trevor Longs.  In my capacity as Chief Customer and Marketing Officer for Volkswagen Group Australia, I was fortunate enough to be included in the […]

Jason S Bradshaw talks Augmented Reality with 3AW

Jason S Bradshaw talks customer experience improvements with AR

As Chief Customer & Marketing Officer at Volkswagen Group Australia, Jason S Bradshaw and his team launched a new Augmented Reality tool to assist customers ‘try-on’ the new Volkswagen T-Roc and T-Cross. The AR App was developed as part of a consistent focus on making it easier, more convenient for customers to interact with and […]

Brakes on CX Bonuses

In July 2020 Forrester released a case study on how as Chief Customer Officer of Volkswagen Australia I ended CX Bonuses, Boosted CX Scores and Profitability.  You can get the report here.  Below is a copy of an article published in August 2020 by CDO Trends which provides an excellent overview of the report.  You can […]

Ecommerce elevates the customer experience.

How Volkwagen’s ecommerce foray has elevated customer connection Customer feedback leads to an ecommerce and digital strategy that has seen sales increase and helped the brand navigate the COVID-19 crisis BRAD HOWARTH (CMO) 12 AUGUST, 2020 07:47 As recent months have clearly shown, having a strong digital marketing and commerce capability has been one of […]

Every Crisis is an Opportunity to Grow

Jason S Bradshaw talks crisis leadership with Jamie Jay

Jason S Bradshaw sits down with Jamie Jay of Bottleneck Virtual Assistants and Host of the Culture Eats Strategy for Breakfast podcast to discus how even in a crisis there are opportunities to grow. 

Customer Experience must make dollars and sense

Jason S Bradshaw joins the Curated Experience Podcast

Jason S Bradshaw sits down with Amas Tenumah host of The Curated Experience to record this podcast. Jason and Amas explore a range of topics including – How do you get the CFO on board for your cx efforts. Listen here https://amastenumah.libsyn.com/66-how-to-accelerate-customer-experience-w-jason-bradshaw